With Avid digital video editing tools becoming the professional imaging-editing standard in the 1990s, Digidesign has developed a new audio type in the media and entertainment industry. Pro Tools “ digital audio workshop ” (DAW) has rapidly began to replace recording studios based on the tape, and completely changed the way that composers, recording artists, and sound engineers create and record music. Because digital audio and video technology continues to intersect, Avid acquired Digidesign in 1995 to prepare for the leadership position of Avid’s core audio and video department. Currently, professional digital audio studio personnel favor Pro Tools software. Pro Tools has facilitated the production of popular music, movies, television shows, and radio broadcasting around the world.

Introduction of media production collaboration standards

In the mid and late 1990s, commercial computers developed into LAN that connected many individuals together. Avid, a first-class provider of digital audio and video production tool grabbed this emerging opportunity and began cooperation in the development of related items. With the exception of movies, television shows, and CDs, most production involves multiple content creators. Individuals with special skills must coordinate with each other during the production process at the same time on specific work, such as image editing, color calibration, special effects, sound and color design, and conversation editing, scoring, and mixing.
In 1999 Avid became the first company in the digital media production world to introduce the use of network production. Avid Unity MediaNet can share stored data, allowing many people to simultaneously visit and share media files. This was an innovative breakthrough, allowing producers to use a small amount of the original time required to complete a related project.

Although the primary tasks of professionals is still to promote individual audio video product and upgrading, the study of complex work process (management process of a project life cycle from beginning to end) also has an important significance. Today, that significance has become the key in interactions between Avid and customers. At the same time, this significance has promoted the company in developing a series of advanced production and work process management solutions, such as Interplay and Avid iNews. Interplay is the first non-linear workflow engine in the industry, and connects multiple people and multiple tasks during the production process. Since it was marketed in 2006, over 500 customers has used Interplay globally. Avid iNews is a brand new newsroom computer system (NRCS) that can link together the Avid and third parties news production tools , and simplify the process of production and broadcasting news.
Providing service for customers across the globe
The range of Avid customers is broad. From audio video enthusiasts that commonly use our editing solution to the largest and complex media corporations that use our end-to-end solutions. Our customers are diverse and numerous. Regardless the type of customer, they all wish to use their own talents to turn story into media, and share it with families, friends, and even people around the world.
 

Education

Avid products have promoted the advancement of creative education in primary school, high school, college, and vocational schools around the world, —— whether it be a primary school student learning simple production, or a film institute student learning advanced production techniques for a career.
 

Home enthusiasts

Simple and easy to use Avid consumer products can realize the dreams of digital world for ordinary people. —— This is true regardless of whether they are beginners who have just started learning music or video production, composer enthusiasts and DJs, or even advanced family movie producers.  
 

Artists and creative professionals

Avid solutions has ignited the creativity of high level professionals, and provided assistance to people in television and film production, video editing, music creation and production, live performances, DJs, and other full time professionals and artist.
 

Image and audio equipment

Regardless of post production equipment for television shows and dramas, or music studios and live audio devices, Avid provides various creative tools and powerful facilities, and allow you to produce media that audiences will be delighted in watching.
 

Broadcasting company

Avid provide  open and upgradable solution and service in audio video production, asset management tand automation. Avid can satisfy key task requirements of national-wide, reginal, cable, satellite, and internet media companies, and provides first class tools that attract the public.  
 

Corporation, governmental, and non-profit organizations

Avid provides integrated solution for audio video production, amplification, media storage, and asset management. It allows companies, government agencies, and armies to experience the Holywood-trusted Avid professional quality.

Continual changes in customer needs and intersections between digital audio and video technology, and rising high ROI requirements have increased demands for innovative solutions. We have adhered to the excellent traditions and active innovations since 1987, and strived to develop solutions and services required to satisfy customers. We have assisted our customers on the road to success —— because we have the same enthusiasm and talent as they do, and is committed to creating the world’s best media. This is where we are different from others, and what AVID is based on.